TECHRATEGY / A LEAD ABOVE COMPANY
Turn technical depth
into commercial advantage.
Consulting, sales training, and leadership development for technology manufacturers, distributors, resellers, and service providers.
How Techrategy can help ↗Read client reviews →Built inside
the technology business.
Winning in technology takes more than knowing the portfolio. Your people need to uncover a business problem, explain why change matters, and bring the right technical and commercial resources together.
Techrategy combines experience in engineering, enterprise sales, channel partnerships, and business ownership. We work with your leadership and field teams to strengthen how you go to market, develop your people, and turn expertise into customer value.
A specialist business within LEAD Above, Techrategy connects technology-sector depth with the firm’s broader business, sales, leadership, and AI capabilities.
What we do
Support for the whole commercial organization.
Technology sales & discovery
Help sellers and engineers explain complex solutions, ask stronger discovery questions, connect capabilities to business outcomes, and earn conversations beyond the IT department.
Channel & go-to-market consulting
Strengthen manufacturer, distributor, and reseller relationships; align territories and account plans; sharpen positioning; and develop practical partner and launch strategies.
Business & profitability consulting
Examine sales, operations, and management together. Identify improvements in pricing, margins, recurring revenue, compensation plans, and commercial execution.
Sales leadership & coaching
Develop managers who can assess talent, coach opportunities, improve forecasting, and hold teams accountable. Executive and individual coaching address the situations leaders face now.
Technical portfolio enablement
Translate networking, security, collaboration, data center, cloud, software, and customer-experience offerings into clear customer conversations and sales plays.
AI & modern sales workflows
Connect LEAD Above’s AI consulting with technology-sector needs: research, account preparation, knowledge access, workflow design, and practical team adoption.
Training built around
your actual business.
Each engagement starts with the audience, the portfolio, and the behaviors that need to change. Interactive practice and direct feedback connect the material to real accounts and opportunities.
- New-hire onboarding and experienced-seller development
- Business discovery, executive conversations, and account expansion
- Prospecting, negotiation, presentations, and objection handling
- Managed services, professional services, software, and recurring revenue
- Cisco portfolio, business outcomes, customer experience, and adoption
- Sales-engineer communication and technical-to-business translation
- Sales playbooks, assessments, reinforcement, and one-to-one coaching
From diagnosis
to implementation.
For business consulting engagements, we examine how the organization works: interviews, sales and management meetings, go-to-market activity, and the reports you use to run the business.
You receive prioritized recommendations, a practical implementation plan, and a working session with your stakeholders. Ongoing advisory and coaching help your team follow through.
Engagements range from focused workshops to extended development programs and ongoing consulting. Scope and measures of progress are agreed around your needs.
Techrategy / Client perspectives
Experience that earns trust.
54 distinct perspectives on Techrategy and Jason Marks—practical expertise, relevant training, and the ability to help technology professionals sell more effectively.
Historical participant feedback from the Techrategy marketing collection. Original wording and attribution retained; formatting standardized. These comments concern sales training and consulting, not AI project outcomes.
“Techrategy has been delivering sales and leadership training to ePlus for many years. The feedback we receive from our account executives and sales leaders is overwhelmingly positive. As an organization, we have to evolve the way we go to market and Jason Marks and his team understand the key drivers to getting results better than anyone. Techrategy differentiates itself by taking the time to understand their audience and customize their engagement to maximize the potential of the group. Jason's industry experience earns him immediate credibility with the field and he always leaves our sales leaders asking when he will be back next.”
Wanda Castelvecchi
“I have been in sales for 24 years. One of the activities that I dislike the most is training. I would do everything I could to avoid being forced to sit down and be talked at. I can honestly say that training with you and your team has been the best, most productive training I have attended. Your style, presentation and willingness to teach at all levels is fantastic. This is the first time I have ever actually asked for additional training.”
Jay Hazenstab
“This was probably the most impactful training that I have been through in the past 10 years. It provided excellent product training mixed with real world examples of how to apply that knowledge to have meaningful conversations with customers and prospects. I am hoping to have Jason back to present to more of our sales reps and cover more technologies. Well done—I'm hoping to see more activity around these technologies from my sales team immediately.”
Andy Hall
“I've attended Jason's sales training classes and worked with him one-on-one as a coach. Jason consistently goes the extra mile to make sure his trainees fully comprehend his teachings. His passion for sales training is clearly evident. YOUR success is his ONLY goal. As a coach, its easy to trust Jason and he makes you feel comfortable from the start. Technology can be a complex world, but Jason does an excellent job of netting it out. His advice and suggestions made an immediate impact on both my confidence and my career choices. He’s armed me with so many tips and suggestions; I still haven’t been able to pursue them all! Simply put…If you want to accelerate your skills, become more relevant to your customers, and overachieve your sales goals, work with Jason.”
Christine Morgner
“The training was very good and real world. Because of Jason’s background , I was more apt to listen to him. He isn’t just a trainer; he has lived it… It was a pleasure working with Jason and I look forward to another course with him.”
Brian Christein
“The workshop was fantastic. Jason was extremely knowledgeable, very good at coaching and providing relevant feedback. He quickly diagnosed weaknesses and helped us push through barriers so we can improve.”
John Setliff
More client perspectives · 7–18
“Jason is an excellent trainer that effectively articulated the material to my team, which is not part of our Cisco practice.”
Gene Ferro
“This is the best IT sales training I've ever received. Jason did a phenomenal job. We need more of this training.”
Brian Kinzy
“Excellent workshop regarding the Cisco Security Story. Best I have seen thus far. Very fresh approach to selling security as an Account manager. Overall, excellent training and powerful facilitator.”
Roy Mulvaney
“Great presentation skills, kept the audience awake and participating throughout the two days of training. Looking forward to a follow up session with Jason Marks.”
Johnathan Perez
“Jason does an excellent job of helping me improve my Cisco product knowledge and sales presentation skills.”
Mark Gamelin
“Great training one of the best I have done since being at Carousel. Real world selling skills and great explanation of Cisco structure and products.”
Frank Douglas
“I think Jason's practical and real world experiences adds a new and exciting dimension to this training.”
Andrew Shannon
“Well done, very interactive. Jason does a great job of putting things in layman's terms and made the training session fun.”
Nick Leger
“Jason did an excellent job keeping the participants involved and dealing with different knowledge levels.”
Joseph Cerami
“Jason was a fantastic trainer and I hope we can have him back in the near future. Really appreciated the humor of the training to keep things lively. Liked the tests at the end of each day as well.”
Mike Davis
“The knowledge Jason has shared with us was invaluable.”
Mike Schaub
“I enjoyed learning with Jason and appreciate his style of teaching. I would gladly take a 2nd continuing ed session if it becomes available.”
Roger Burgdolf
More client perspectives · 19–30
“The single best training I've ever attended in my career. It was highly informative, interactive, and educational. Jason was supportive, interactive, and very helpful.”
Will Newns
“The workshop was informative, provided better insight into Cisco's product line, and how Cisco's security offerings provided a layered approach to security.”
Alex Parrino
“Great training kept the audience attentive and engaged. Jason did a great job accessing the knowledge of the group and tailoring his training accordingly.”
Chris Kaeli
“Jason is an excellent teacher. He is very straight forward and pushes you to succeed. Well worth the time.”
Shelly Tassoul
“Not only was the facilitator knowledgeable about the sales content, process etc. but was so knowledgeable about the Cisco business model, products, and how partners interact with Cisco. This insight gave a unique context to the training and made it extremely valuable. It was one of the best training sessions I have been through in my 20+ year career.”
Anthony Rossi
“Very well-rounded training that included general sales improvement skills and product image… I look forward to future classes with Jason.”
Barry Wallace
“Jason did a great job engaging the class on site during the learning session as well as relationship development off site. His different tactics of teaching, coaching and constructive criticism were wrapped up in a professional and humorous tone that made an otherwise uncomfortable 2 days of training very approachable. While the topics that we covered were vast, the methods used in teaching allowed us to retain the knowledge in a short amount of time. I’m looking forward to approaching new opportunities in Cisco collaboration security and digital transformation. Thank you for the great work!”
Ty Smith
“Jason's approach to enlist each participant , identify their blind spots, and build up an improved knowledge comprehension in real time was perfect… Fantastic, engaging, thought provoking, time well invested.”
Jim Farman
“This training was very helpful! I have a much better plan on how to connect and build relationships with Cisco AM’s. I am much more comfortable starting the security discussion and have a much better comfort level with Cisco in general. This was an intense training that drastically expanded my Cisco knowledge base, security knowledge base and general sales processes. It was the BEST training that I have been a part of in years. Jason was great. Hardcore training with stressful questioning…very successful.”
Wayne Anguilm
“Truly enjoyed the class and recommended to all sales professionals and pre-sales engineers… Greatly appreciate Jason's personality, professionalism, and knowledge.”
Jon Meleshenko
“This was hands down one of the most productive workshops I have been a part of. I will be taking more workshops with Jason Mark’s and hope to gain as much knowledge as I did today.”
Jason Kennan
“Jason's knowledge on Cisco's products and service is second to none with anyone I have heard speak. In addition, his ability to deliver this knowledge was a key component in a very useful and worthwhile training.”
Aaron Decker
More client perspectives · 31–42
“I have had a lot of training for Cisco which have been led by Cisco employees and this was the most well organized, clear, and easy to understand of them all.”
Patrick Slevin
“Jason did a great job answering questions and really helped me understand the sales techniques and Cisco Solutions.”
Steve Newcomer
“Jason has a solid grasp of Cisco and its product sets, but more importantly has a natural ability to connect with his audience to deliver the content.”
Philip Watt
“This workshop was one of the best I have attended. It was very informative and interactive. Jason does a great job tailoring the training to everyone's needs.”
Kevin Leis
“Jason was one of the best instructors that I have ever had. Very knowledgeable of products and positioning.”
Paul Lorelli
“Best and most relevant training we have ever had as a sales team… Jason is made for this role, and is a huge benefit to Cisco in making a significant impact to improve sales skills and productivity.”
Chuck Zwicker
“Very good, bordering exemplary! I really like the idea and power of storytelling to sell to your clients and helping to explain somewhat difficult ideas to people that are not in IT. I did not understand how all of the Cisco Security products fit together until this training! Jason knew the material and how to teach it down cold. Really enjoyed this training. Very valuable.”
Greg Ciesla
“Brilliant. I may have learned more about Cisco than in my 4 years here at FLTG. The style that was delivered kept everyone attentive and easily able to retain the information.”
David Ruppert
“Jason engaged with everyone in the room, pulling them into the conversation and challenging them to think and approach differently.”
Harriet Jarvis
“Extremely helpful and impactful! Jason is an amazing instructor; the interaction was extremely helpful! Jason is motivating!”
Keri McMahon
“This workshop was educational and enjoyable. It kept my interest throughout the two days. Jason did a great job of connecting with each individual and engaging us through interaction.”
Marta Gay
“Jason was awesome. He has a thorough knowledge of not only Cisco, but the market in general. He has been there done that and was able to effectively share his successes and failures which was great.”
Scott Smeltzer
More client perspectives · 43–54
“Jason was fantastic. You can tell he practices what he preaches, which inspires a high level of confidence around the effectiveness of the techniques.”
Bill McGarry
“Jason does an incredible job od describing products in a simple way so that we can better understand their uses and how to best position them.”
Steve Schechtman
“The training was excellent at giving me a base knowledge of Cisco as well as some fundamental sales techniques that I sometimes forget of need to be tweaked.”
Todd Vecca
“This was the most pertinent and best delivered training that I have ever sat in. Jason’s background along with content provided made this very valuable and relevant to what we do.”
Dan Tillery
“Jason Marks did a fine job and was especially helping us 'get it right' in mock meetings.”
Michael Dreelan
“Jason's knowledge, expertise, and passion for the material far exceeded most trainers I have ever had.”
John Fix
“Outstanding and effective. I learned a lot. Great overview of Cisco's solutions and specifics on how to sell them. Jason was engaging and pressed us to improve over the two days. I highly recommend this to anyone in sales, but should be mandatory if you're in technology sales.”
Mark Heil
“Jason was fantastic and I learned a lot regarding DC, Security and Collaboration, and positioning Cisco Solutions through focused discovery.”
Mike Caroll
“Very well laid out and executed. Your broader business context beyond the Cisco boundaries is evident. Nice Job!”
Patrick Lee
“This is the second course I have taken with Techrategy and again felt it was well worth the time. Great info, tactics and inside information.”
Donna Ciranni
“Jason did a great job keeping the topics relevant. Every training class is going to have attendee's with different skillsets and focuses and he was able to keep it very targeted to topics that fit our group.”
Shaun Galligan
“Extremely beneficial. Jason helped identify multiple areas I need to focus on and helped me understand how to address those areas.”
Jeff Whitlock
How Techrategy helps your organization execute.
Enterprise sales transformation
Roll out LEAD, support SPIN, Challenger, or MEDDPICC adoption, or develop a custom sales methodology. Connect the approach to account planning, discovery, qualification, manager coaching, and reinforcement.
Technology business consulting
Align portfolio, partner strategy, commercial operations, service offerings, and profitability. Build a practical roadmap for the changes needed across leadership and field teams.
AI transformation for technology businesses
Connect commercial and technical workflows with LEAD Above’s enterprise AI consulting. Cover readiness, governance, solution design, implementation, and adoption. AI engagements start at $100,000.